Broaden Your Business

Some of the other money-saving changes that Vallone has made include standardizing postcards at 41⁄4x6˝ instead of 5x7˝ (saving 10¢ a postcard, as well as money on paper stock), resizing data center-produced mailers from 113⁄4˝ to 111⁄2˝ (again saving 10¢ a piece) and convincing the women's division to give up their square invitations, which carry a 10¢ "cuteness surcharge," as Vallone describes it.