Merging Print and Mail Can Yield Big Benefits

We've also been better positioned to adapt to the ever-changing postal regulations. In the past, we would receive brochures and recruitment campaigns that would cost more to mail because of design or content issues such as dark envelopes, nonprofit mailings containing unapproved travel or credit card promotions, square and odd-shaped letters, self-mailers requiring multiple tabs, etc. This became particularly problematic when the USPS implemented its "Shaped-Based Rates" back in 2007. Yet, as a result of the merger, we've been able to face these challenges with minimal negative impact, resulting in considerable savings in both rework and in postage.