Merging Print and Mail Can Yield Big Benefits

Challenges Exist

Not every merger will go well. Depending on individual situations, there can be many obstacles. Poor management and/or customer service in one or both areas may be difficult to overcome, even with a well-planned merger. Some operations may be located too far apart physically. One area may be unionized and the other not. Perhaps one area could be the cash cow while the other is hemorrhaging financially. A merger could spell disaster for both areas. Often times the print is seen as a "trade" while mail is simply an entry level "job." Egos can get in the way.