Merging Print and Mail Can Yield Big Benefits

We also identified several catchphrases and/or slogans such as "one-stop-shop" and "print to post." One of the slogans we used was "While in design, keep mailing in mind." These proved to be helpful tools to communicate the merger and to assist campus designers in creating materials that could be mailed efficiently and cost-effectively, while still meeting the goal of quality materials representing the university.