Merging Print and Mail Can Yield Big Benefits

In another case, a department budgeted $600 for a postcard mailing believing that a two-sided half sheet of card stock (41⁄4x111⁄2˝) qualified as a postcard. Not only did it exceed the 41⁄4x6˝ maximum postcard size, it also exceeded that USPS aspect ratio. Their 33 cent postcard was now going to cost them 66 cents, nearly twice what they had budgeted. However, our Mail Services was able to assist them by recommending they mail the pieces at the Nonprofit Standard Mail rate. Although it would take longer for the "cards" to be delivered, the total cost would be less than $250.