Boosting Copier Capabilities

Greg Jones of Xerox concurs.

"The digital transition should have happened three years ago," he says, "but we're dealing with human beings, who are a little unsure."

Jones says the industry on the whole is shifting its focus to the "customers' customers' needs."

He says Xerox is zeroing in on digital books and one-to-one marketing. Plus, he says, finishing options, like a square-back booklet maker, are gaining popularity. Finally, he says black-and-white copiers are able to handle lighter stock than before.