Digital Technologies for Books Reshaping All Production
Other companies such as EFI and XMPie (now part of Xerox) offer variable and/or templated workflows for books as well as stationery, marketing literature and advertisements.
Fact or Fiction
There is anecdotal and quantitative evidence that books are not dead. Informally we know that readers form a relationship with their printed books. They look forward to the end of the day when they can lay in bed or sit in a comfortable chair and read a good novel. People often like to take a book with them while traveling or if they have some down time while waiting for an appointment.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com