Digital Technologies for Books Reshaping All Production

Today there are self publishing companies that use template-based strategies to allow anyone to create books. This same technology can be used by any in-plant.

Anyone with a computer can use a template-based publishing strategy with a company such as Lulu.com, which allows the prospective author to choose a layout from a bunch of available templates on the site. They “flow” the text into the layout and print it. The book is available for purchase via Lulu.com or, as the case may be, through Amazon.com. Lulu software automatically takes care of fulfillment (the printing and mailing), so the book is never touched by a human hand.