Digital Technologies for Books Reshaping All Production
Examples of more complicated templates would include promotional post cards, newsletters, and books and manuals. Many of the self publishing book sites already use templates that allow customers to “flow” text into different size formats.
Template-based production is a digital and online technology that is used for very specific niches today. For example, let’s say you’re Pizza Hut and you want all of your franchises to create similar pieces with different specials, but maintain brand integrity by creating documents with the right look and feel. Then you can allow them to design their ads online from templates and have them printed unattended at night.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com