Book Printing Outlook: Addressing Evolving Needs

RR Donnelley also continues to tightly integrate its ability to support publishers' and booksellers' merchandising needs with everything from on-book labels to free-standing, in-store displays.

As for what the new year holds, McCree is confident in RR Donnelley's ability to help publisher clients achieve their goals. "We've laid the tracks to help publishers' content connect with sellers and readers," he says. "Whether we're producing a few hundred copies of a teachers' edition, an advance reading copy or a back-list title using our ProteusJet digital presses with in-line finishing capabilities; formatting a title for flawless e-reading performance through our LibreDigital offering; keeping a blockbuster in stock at online and physical bookstores; or handling book fulfillment needs, RR Donnelley will offer publishers complete supply chain solutions in 2013 and beyond." PI