Book Printing Outlook: Addressing Evolving Needs

"In a multimedia world, Quad/Graphics is helping publishers drive profits by producing the right quantity of great books, and helping make books more relevant, discoverable, targeted and interactive," Duening relates.

For Chicago-based RR Donnelley, the 2012 book campaign was one of continued revenue growth for publishers in what has been an ongoing transition into a multi-channel industry. The children and young adult spaces continued to flourish on both the print and e-book side, while the trade segment continued to be a "hits-driven business," notes Dave McCree, senior vice president.