Book Printing Outlook: Addressing Evolving Needs

"We offer both printed books and e-books, so consumers get content in the format they prefer," he says. "We launched interactive print solutions (IPS) to provide links between the physical book and smart phones and related mobile devices. These services include Augmented Reality, image recognition, QR codes and Near Field Communication. IPS makes it easier to sell a book in a bookstore through video links. It enhances the content with extra value information. Lastly, it improves discoverability of other related titles that the reader may enjoy."