Book Printing Outlook: Addressing Evolving Needs
Quad/Graphics continued to bolster its print-on-demand offerings in both one- and four-color work. Its R&D subsidiary, QuadTech, developed a print-on-demand digital solution for mass market books, while Quad also expanded its book component offering with new conventional sheetfed presses and decorating capabilities. Also, Duening notes, Quad continued its emphasis on making print more effective and more linked to the consumer.
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