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The fourth member of the panel, Ray Chambers, CIO of Juniata College, asked university in-plant managers to consider who they are communicating with. Today's students, he pointed out, are passionate about electronic communications. Print volume is moving from print shops to the desktop. In-plants have to move from the print business to the communications business. The offset vs. digital decision will really come from outside the in-plant, from higher up in the university, and it will depend on what method the school wants to use to recruit.
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