Big Ten Roars Into Lion Country

Amy Relix, a partner with Innovative Performance Solutions, held a session that explored what it means to be a customer-driven organization. She said that good customer relationships can be used to gain new contacts, retain current clients, improve products and services, and position yourself for future success. In addition to providing reliable, on-time products, she said, you should provide customers with knowledgeable and courteous employees who offer individual attention.