Big Shop Gets Bigger

"We still have to capture their business, just like a commercial printer," DeWildt notes. "We consistently fall below retailer prices."

This is accomplished by bringing everything from design to delivery under one roof so that there's never a question of who is responsible for what.

The retailers are not the only group the printing department must keep happy. It has corporate bosses as well. So in addition to keeping quality high and prices low, the department must also show a profit.