Big Prints, Big Profits

Adds Agfa's Hutcheson, "You're looking for additional revenue streams. You're looking for ways to diversify. You're looking for ways to cut time out of the production schedule and bring in additional revenue. With wide-format, you can offer so much more to your customers."

The price difference between doing wide-format printing in-house and farming it out is also attractive. According to Amit Bagchi, director of the printer division at Canon USA, it costs under $10 to print a 3x4-foot semi-gloss poster, while a service bureau would charge somewhere between $70 and $100.