Big Prints, Big Profits

"You need to evaluate what your widest production will be," says Hutcheson. Woe to the manager who buys a 42˝ machine, only to have customers come in asking for 60˝ prints.

No matter what size device is selected, one thing these printers need is space—space for the machine, space to lay out the prints, space to mount the prints, space for shipping materials. Hawkes suggests choosing a printer with wheels so it can be moved out of the way when it's not in use.