Big Prints, Big Benefits

"As in-plants, we tend to get isolated from the standards people have," he contends, "and when we do commercial work, it is understood that if we make a mistake it leaves a lasting mark—an expensive one."

So far, the 35-employee in-plant has brought in $300,000, Sutherland says. Part of that profit was from 12,000 to 15,000 posters, some of which were distributed worldwide. Not bad, considering the in-plant only purchased the new printer last April.