Big Prints, Big Benefits

Not only is having a wide-format printer a good way to generate more internal business, it's a great way to bring in business from the outside. At Eastman Chemical, Creative Services has found that selling posters to outside customers is a profitable endeavor.

"We began insourcing outside commercial work last June so that we could generate enough income to offset our prices internally," discloses Sutherland, who says insourcing has strengthened his shop for its internal customers