Big Prints, Big Benefits

"But probably the most effective method of marketing posters is word of mouth, and the fact that this group is so well known in the company," reveals Larry Sutherland, manager.

Business Taking Off

Indeed, managers say that once customers see the quality of the posters and banners that they print, business suddenly seems to take off. Sales and marketing departments are usually at the front of the line. They even begin developing projects exclusively for the printer. So in a sense, a wide-format printer creates its own business.