Big Prints, Big Benefits

To generate enough business to keep a wide-format color ink-jet printer busy you've got to market your capabilities—and that's exactly what in-plants who have bought the devices are doing.

For example, at Eastman Chemical Creative Services, in Kingsport, Tenn., the in-plant has not only produced a promotional brochure, but it has used its video department—also part of Creative Services—to make a six-minute video detailing the department's capabilities. These capabilities include wide-format printing using a Hewlett-Packard DesignJet CP2500.