Big Plant On Campus

Still, Michael K. Loyd, director, is not content with a captive customer base. He wants to be the university's preferred—not mandatory—printer.

"Although departments must come to us, we would like to be their printer of choice," he says. "We want to serve our university."

Serving the university has meant looking for new ways to implement graphic arts and mailing services. Loyd has strived to pinpoint, then satisfy, untapped demands.