Beyond Pulp

"Any type of application where there will be a lot of wear and tear and exposure is where our product performs the best," says Cafiero.

Synthetic paper grades also have different drying qualities than natural based papers, since there are no absorption characteristics. Inks dry through 100 percent oxidation. Water-based inks cannot be used with Yupo's products, Cafiero notes, adding that most major ink manufacturers have designed inks to use with synthetic grades.