Beyond Pulp

"In our high-speed copiers, it jams up a lot," Mettee admits.

Pondering Prices?

It always comes to this topic eventually—what about price? Yupo's Cafiero admits that the initial cost of synthetic paper is higher, but maintains that the cost is offset in other ways.

"We look at the overall cost," he reveals. "For a paper to perform like our product, you are going to need to do extra converting. Once you get a paper product comparable to us, we are probably cheaper, but the up-front cost, we are more expensive."