Best Buy Retail Leaders, Printing Pros

So instead of building an in-plant that has to struggle with outside competition to survive, Fiebiger explains, PSG, as a print sourcing department, handles the responsibilities of being a print buyer as well as a print provider.

The Importance Of Being Experts

To excel in this dual capacity, Neumann, director of printing, believes PSG's primary responsibility is to be a source of print expertise for Best Buy. It's a "core competency," he says, that differentiates this in-plant from others in its field.