Paper Is Good...Pass It On

To highlight the importance of paper in our lives, Domtar is launching its "Paper Because" campaign on Monday. Advertisements will appear in The Wall Street Journal, The New York Times, The Globe & Mail, Fast Company, Audubon, National Geographic and other consumer and trade publications. The campaign will also feature online banner ads and a series of short videos.

"There are times when no substitute for paper will suffice; it is how great ideas begin, how the world learns, how important news gets shared and how people meaningfully connect with each other," says John D. Williams, Domtar President and CEO. "What has evolved over time is the continued improvement of our environmentally sound forestry practices, and high levels of recycling, that have made Domtar a leader in the effort to make paper sustainable and renewable."

Domtar has earned the support of environmental organizations because of its investments to increase forest certification and reduce the environmental impact of its operations. More than three quarters of the energy used at Domtar mills, for example, comes from renewable sources.

Domtar's "Paper Because" campaign will demonstrate that paper is sustainable, personal and purposeful:

• It's easier to learn on paper, because reading on paper is up to 30 percent faster than reading online.

• Nearly 60 percent of senior executives prefer print versus online information.

• Three out of four people have made a purchase as a result of direct mail.

• Paper is one of the most recycled products on the planet; more than 63 percent of the paper that's used gets recycled.

Domtar collaborates with the Rainforest Alliance and other environmental organizations to encourage environmentally sound, sustainable forestry practices, high levels of recycling and the use of renewable energy at its manufacturing facilities. For more information, please visit www.paperbecause.com.