Gallup depends on its digital printing plant to conduct its public opinion polls

By Chris Bauer

Creating the Surveys

To produce surveys, Gallup relies on project managers. They receive a master list from clients who, for example, might want 100,000 employees surveyed. That information is put into Gallup's computer system and is massaged into various categories. A print sample manager will then take the information and make it appropriate to print in certain areas of the survey, including the mailing address so it shows through a window envelope.