Getting a View on the World
Before Gallup can conduct any of its public opinion polls, its 32-employee in-plant must do a lot of work behind the scenes.
The in-plant transformed itself into an all-digital facility back in 2001, soon after it relocated from Lincoln to Omaha.
"We just didn't have a great need [for offset] any more," explains Morock. On the other hand, the need to print variable data was increasing. Surveys in particular incorporate a large amount of variable data.
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