Gallup depends on its digital printing plant to conduct its public opinion polls

By Chris Bauer

"We recently had a well-being book that required 10,000 advanced reading copies," Morock notes. "That wasn't a smart job for us to keep in-house, so we outsourced them."

One of the in-plant employees is charged with handling the company's outsourcing needs, Morock adds. The in-plant relies on three or four strong partner printers and mailing houses for jobs that don't fit the shop's strengths.