Getting a View on the World
Before Gallup can conduct any of its public opinion polls, its 32-employee in-plant must do a lot of work behind the scenes.
Surveys may consist of a short run that takes just a few minutes to print, or they could keep the in-plant's digital presses running day and night over several shifts.
Keeping an Eye on Costs
"We do some surveys in color, because some clients want their logo in color," notes Morock. "We try to be creative to cut back on costs."
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