Gallup depends on its digital printing plant to conduct its public opinion polls

By Chris Bauer

The in-plant employees interact with Gallup editors and proofers to ensure that what they are seeing on the screen is coming off the digital presses.

"We make sure the variable data is hitting the right spot, that the characters hold appropriately, and that it is in the correct font," Morock points out. "If we had to go to an outside printing company we would have so many hurdles to jump over. I can't imagine having to deal with sending out these complex files to an outside vendor."