Become A Communications Czar

Concurrent with, and independent from, these changes in goals are the ways in which organizations communicate. Electronic networks, digital printing and copying, desktop printing, e-mail, interactive TV, the Internet, etc., are moving us rapidly away from a total paper-based society.

Since there are such fundamental goal and direction changes, you should personally be ready to assume new and expanded duties. You should aim at becoming the communications and information czar of your organization if you are to continue to advance as a manager/executive.