Become A Communications Czar

Thorough knowledge about equipment or a product is most useful when top management queries you about it: "Why aren't we using ABC paper in our reports?" or "Why not use XYZ color copiers to produce our 10,000 annual reports?"

You should exchange information with several different vendors about proposed new operational directions, as well as concerns and problems. Some of their ideas may very well be the solution to a particular issue. If they don't have the answer, they probably know a publisher who has already found the key to the issue.