Bank In-plants Generate Interest

At First Tennessee Bank, Sprayberry notes that most four-color brochures are outsourced. But many of his customers seek his advice before selecting a printer.

"They value my input," he says.

Likewise, most marketing materials are outsourced at First Federal Bank of California, in Santa Monica. But Bob Brooker, assistant vice president of general services, says that his 17-employee in-plant still prints some four-color brochures, which are mailed with statements. Mostly, though, Brooker's shop prints forms, along with newsletters and the bank's annual report.