Back In Black

While the in-plant worked out its kinks, Peterson refrained from advertising for new clients.

"PrinTech already had a lot of bad word-of-mouth, and not following through [after advertising] would have further alienated customers," she says. Instead, she did a lot of talking—and even more listening—to customers to find out what they wanted. This gave her time to bring the in-plant's systems up to speed. The shop installed an Eskofot DPX platesetter and recently replaced a 25-year-old cutter with a Perfecta 45˝ cutter.