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Adobe, naturally, took a lead position at the show, as the father of PDF. Adobe President John Warnock and CEO Charles Geschke laid out their collective version of publishing for both print and the Internet during the exposition's opening keynote.

Both Adobe executives stressed that publishers in the near future are going to have to be conscious of the need to publish for both media simultaneously. And, to no one's surprise, both Warnock and Geschke reported that Adobe would deliver to publishers that convergence with an integrated, new set of publishing packages.