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"At my in-plant, we print a lot of magazines and books so we do signature printing," says Goss. "I know that I will be printing 16 pages or something with four pages at a time so I know the costs will stay the same."
His solution is a template system where prices are already established, like paper costs. "I think we spend too much time estimating when we really need to figure out what business we're in and find out what our costs will be," continues Goss.
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