Auburn Honored for Promotional Excellence

When Auburn University’s CopyCat Digital Document Center launched a marketing campaign last year, the shop hoped the resulting visibility would bring in both new customers and new job orders. By all accounts, the Ultimate Tiger Tailgate campaign was a huge success.

Not only did the program yield a list of 1,000 current and prospective customers interested in receiving future promotional material, and a profit of $7,000, it earned the Auburn, Ala., in-plant the IPMA In-House Promotional Excellence Award.

“Our entire staff put forth a tremendous effort to pull this campaign off, and I can’t tell you what it means to me to see them rewarded like this,” enthuses Manager Glenda Miley, who accepted the award during the recent IPMA conference.

The program involved designing and printing a desktop calendar and distributing it to all 4,400 employees. Each month was printed on a different card, and on the back was a description of one of the in-plant’s many services. Nice as that was, what got people talking was the opportunity to win the Ultimate Tiger Tailgate Package: a folding table, portable grill and two canvas chairs. The in-plant got vendors to donate prizes in return for advertising in the calendar. Customers could enter a code from their calendar on a Web site to qualify for prizes. Nearly 2,300 employees entered. And many brought in jobs during the campaign week so they could get extra entries in the contest, generating $7,000 in profit.

The campaign sparked enthusiasm on campus, increased awareness of the in-plant and brought in revenue. Because of this, IPMA was pleased to honor Auburn University’s CopyCat operation with its promotional excellence award.