Auburn Honored for Promotional Excellence

“Our entire staff put forth a tremendous effort to pull this campaign off, and I can’t tell you what it means to me to see them rewarded like this,” enthuses Manager Glenda Miley, who accepted the award during the recent IPMA conference.

The program involved designing and printing a desktop calendar and distributing it to all 4,400 employees. Each month was printed on a different card, and on the back was a description of one of the in-plant’s many services. Nice as that was, what got people talking was the opportunity to win the Ultimate Tiger Tailgate Package: a folding table, portable grill and two canvas chairs. The in-plant got vendors to donate prizes in return for advertising in the calendar. Customers could enter a code from their calendar on a Web site to qualify for prizes. Nearly 2,300 employees entered. And many brought in jobs during the campaign week so they could get extra entries in the contest, generating $7,000 in profit.