Attendance was up at the recent IPMA conference in Tunica, Miss., and so was the enthusiasm.

By Bob Neubauer

Focus on Marketing

The educational sessions this year focused on a range of topics, from FSC certification to digital color presses, but one topic seemed to pop up over and over: marketing. Whether it was keynote speaker Barb Pellow, of Info

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Places:
Tunica, Miss.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

IPMA Conference: One of the Best Yet