From the Editor: In-plants Everywhere
Opening keynote speaker Dr. Jairy Hunter Jr. woke the crowd up when he said, "When you lose the joy in your profession, you're headed for real disaster." His message: don't just try to survive until retirement; keep looking for new opportunities for your operation to thrive.
Marianne Morrison, of InfoTrends, started the second day off stressing that print alone is no longer enough; it needs to be integrated with social and mobile media to help foster engagement and interaction. She gave examples of how companies are using QR codes and text messages to do exactly this.
- Places:
- Charleston
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
