Dollars and Sense
At the University of Louisville, the in-plant has cut through waste to eliminate a seven-figure deficit and sharpen its operational efficiency.
"We allowed customers to pair the low offset prices with digital rush service," he continues. "Being more transparent with our pricing helps our customers understand that speed and variable data printing have value.
"We're a break-even shop," Knaster stresses. "If we're pricing a job at $1,000, it costs us $1,000 to produce it. If we charge $800, we've just lost $200, along with some of our credibility." He speculates that because previous management was so passionate about printing, perhaps, "their vision was clouded by being in love with the process."
- Companies:
- Xerox Corp.
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