Satisfying a Mammoth Demand
At Mammoth Mountain Ski Area, the signs, banners and even labels are produced on site at the small but busy sign shop.
Rita Kirkeby, head of the sign shop for Mammoth Mountain Ski Area (MMSA), smiles when people assume she takes the summer off.
"We work year-round here," she proclaims. "In summer, the mountain is almost as busy with mountain bikers, hikers, golfers, fishermen and sightseers as it is with skiers and snowboarders in winter."
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