At its conference in Las Vegas, IPMA changed its name, announced a new business plan and promised a stronger focus on recruitment. Its plans were greeted with hopeful enthusiasm by attendees, whose numbers were the highest in years.

By Bob Neubauer

Digital Opportunities Abound

The first keynote speaker was James Firestone, president of Xerox North America. The public’s demand for immediate information, he said, along with the convergence of technologies, has opened up a world of digital opportunities for in-plants. Information is no longer published for mass acceptance, he stressed, but it is personalized. In-plants must adapt to this trend and become variable data printing experts.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

An IPMA Makeover