At its conference in Las Vegas, IPMA changed its name, announced a new business plan and promised a stronger focus on recruitment. Its plans were greeted with hopeful enthusiasm by attendees, whose numbers were the highest in years.

By Bob Neubauer

“Most colleges and universities don’t really take advantage of the data that they have,” Ritarossi said.

One in-plant that is taking advantage of data its parent organization collects is Document Services at the Gallup Organization. The 19-employee in-plant uses data from Gallup’s many polls to create personalized mailings for survey participants, said Julie Curd, executive director of Materials Management.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

An IPMA Makeover