At its conference in Las Vegas, IPMA changed its name, announced a new business plan and promised a stronger focus on recruitment. Its plans were greeted with hopeful enthusiasm by attendees, whose numbers were the highest in years.

By Bob Neubauer

Other sessions discussed the positive results of variable data printing. Lois Ritarossi, of Roger P. Gimbel & Associates, explained how in-plants can use new technology to place themselves at the center of their organizations’ marketing communications. She pointed to Kennesaw State University, which switched to a customized four-page recruitment brochure, cutting printing and mailing costs by 27.5 percent. After gathering more data via an integrated Web site, the school created a personalized follow-up mailing.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 All Next »

0 Comments

View Comments

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

An IPMA Makeover