An IPMA Makeover
Other sessions discussed the positive results of variable data printing. Lois Ritarossi, of Roger P. Gimbel & Associates, explained how in-plants can use new technology to place themselves at the center of their organizations’ marketing communications. She pointed to Kennesaw State University, which switched to a customized four-page recruitment brochure, cutting printing and mailing costs by 27.5 percent. After gathering more data via an integrated Web site, the school created a personalized follow-up mailing.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
