At its conference in Las Vegas, IPMA changed its name, announced a new business plan and promised a stronger focus on recruitment. Its plans were greeted with hopeful enthusiasm by attendees, whose numbers were the highest in years.

By Bob Neubauer

Marketing was another topic the group covered. Many heads in the room nodded in understanding when Auburn University’s Glenda Miley despaired that some campus employees still don’t know about her in-plant. Among the marketing ideas discussed, the managers at Oregon State University and the University of Washington both said their in-plants lead educational classes for customers, promoting their shops in the process. To insource work from outside the university, Miley has joined the local chamber of commerce, giving her in-plant community recognition.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 All Next »

0 Comments

View Comments

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

An IPMA Makeover