Inkjet Immersion

Because these continuous-feed systems all come with seven-figure price tags, the investment is significant, and inkjet veterans and vendors alike were quick to caution attendees that a formal plan and strategy are essential to success. When implemented based on a strategic plan, high-speed inkjet presses tend to bring in new business from existing clients and from new customers. Inkjet press owners all agreed that being able to eliminate or reduce warehousing costs, print short runs, provide customized or personalized documents and eliminate preprinted forms all resonate with document owners—who are ready and willing to give work to print providers who can deliver on these promises. Many of the established inkjet users started with just one continuous-feed press, now have three or more, and expect to add additional systems to keep up with demand.