Inkjet Immersion

"The ability to produce 100 percent variable color graphics at speeds upwards of 4,000 letter-size images per minute opens up all types of new possibilities for the end customers to communicate with their customers, provided the data is in place to address those customers with a high degree of relevancy," pointed out Boer. "This means that the print shop sales staff has to now sell well beyond the traditional print buyer and has to communicate with both the marketing department, IT department and, most preferably, the CEO of the end customer organization."